“‘F1’ is going to be Apple’s biggest release at the box office by far,” says David A. Gross, who runs the FranchiseRe movie consulting firm. “This film looks like the successful business model Apple has envisioned and wanted to execute for several years.”

Apple's "F1" movie with Brad Pitt captured the checkered flag in its opening weekend, but there's reason to think that its success could be a one-off.

Given the huge response the F1 movie received, earning $146.3 million in its first weekend since its global release on 25 June, it marks Apple Studios' first theatrical success, paving the way for a bright future for the studio,