The Coldplay kiss cam scandal highlights the decline of concert etiquette, where viral moments overshadow the cathartic experience of live music.

Coldplay's concert at Gillette Stadium on Wednesday took an unexpected turn when a couple caught on the jumbotron sparked debate online.

Country star Luke Bryan referenced the viral Coldplay Kiss Cam incident involving CEO Andy Byron during his July 17 concert, joking about attending with secretaries.

The sold-out Camp Randall Stadium concert in Madison July 19 was the first following that awkward Coldplay concert moment that's gone viral.

REO Speedwagon's Bruce Hall adapted the lyrics from the band's 1980 hit 'Take It on the Run' to fit one of the week's buzziest viral stories.

Astronomer CEO Andy Byron's alleged affair exposed at a Coldplay concert becomes sports world joke as the Phillies and other teams reference the controversy.

CNN has not verified the identities of the man and woman, but the video had people on social media speculating about who they are and their relationship status. CNN has reached out to a representative for Coldplay for comment. It is far from the first time a kiss cam has led to a tricky situation.