Starlink may have dominated the satellite internet scene for the past half-decade, but Amazon is determined to steal some of its spotlight. On Monday, the brand launched 27 satellites via United Launch Alliance's Atlas V rocket,

Amazon launched 27 Project Kuiper satellites to compete with Starlink, aiming to deliver global broadband by 2025 with a planned network of 3,200 satellites.

Project Kuiper is the name for Amazon’s planned satellite internet service. The company intends to offer fast, affordable broadband by launching its own network of thousands of low Earth orbit satellites – the first of which have now been successfully launched.