As Olympic Champion Simone Biles and former NCAA gymnast Olivia 'Livvy' Dunne took center stage at the Kentucky Derby, they spotlighted a growing trend: the rising market power of women’s sports stars.

Simone Biles made a show-stopping appearance at the 2025 Kentucky Derby over the weekend, turning heads in a glamorous lilac ensemble.  Accompanied by her husband, Jonathan Owens, Biles joined a star-studded crowd that included celebs like Chris Tucker,

United States Olympic star gymnast Simone Biles received the unique opportunity of announcing the "Riders Up" call at the Kentucky Derby over the weekend. The seven-time Olympic gold medalist delivered a flawless performance - per usual - but there was an unintended consequence of her appearance at