Tourism is a natural field for AR. It has always been full of stories, emotions and discovery. AR amplifies them, turning ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

It can take two-dimensional images and bring them to what appears to be three-dimensional life.

Surprising seven AR shifts in 2026 are already nudging people away from laptops and screens. Industry moves this month show cheaper, higher-density headsets and platform ...

Seven surprising shifts in 2026 are rattling augmented reality and the companies chasing it. This moment matters because ...

Is reality still reality when it is “augmented” reality? If you are a word purist like I am, then you might agree that the word “reality” must stand alone without the aid of adjectives or qualifiers.

Why Cosm, Xreal, Immotion, and XRHealth are among Fast Company’s Most Innovative Companies in augmented and virtual reality ...

Per Ola Kristensson has previously consulted for Meta. He receives funding from EPSRC and Google. Mark Zuckerberg’s vision for the metaverse was meant to reimagine how we interact with each other and ...