LONDON—New research from the fraud protection and privacy analytics platform Pixalate indicates that invalid clicks and fraud remain a major problem for programmatic ad transactions. Pixilate’s new Q2 ...

Have you ever wondered what day of the week was more advantageous for advertisers to target business professionals online? Thanks to Bizo, a leading business audience-targeting platform, and their ...

New Clicks + Deterministic Views technology uses AI to measure in-app clicks and ad views across Meta, TikTok, Snap, and more to reveal the true impact of campaigns Company secures strategic growth ...

When the year's largest television audience convenes for the Super Bowl on Sunday, advertisers will be spending an estimated $2.4 million for each 30-second cinema-quality commercial. But just as ...

Apple has introduced a new privacy technology it is including in WebKit, the browser rendering engine used by Safari, one that enables online advertising to allow attribution for clicks to be passed ...

Merchants are increasingly reliant on ads for product page views, and Amazon is benefitting. In July, 11% of product page views on Amazon came from ad clicks, up from just 8.8% a year prior and 6.9% ...

For hundreds of thousands of people, the dream of making an Internet fortune works like this: Earn pennies at a time in exchange for allowing Google Inc. or Yahoo Inc. to place advertisements on a ...

In a previous article, I suggested that advertising should be viewed as an ongoing investment. That’s because it can continue to introduce you to new and potential customers. I've found that the key ...

The Google AdWords Blog announced that Google is now showing you conversions, within the AdWords console, for when someone sees your ad but does not click on your ad, but yet, still buys within 30 ...

South African pharmacy chain Clicks closed its stores Wednesday after a racist advertisement on its website sparked violent protests. Clicks made the decision amid outrage over the ad for shampoo ...