Creator marketing is fast becoming a crucial element of modern-day brand marketing strategies. In fact, a 2022 report by CreatorIQ shows that 48% of the brands it surveyed spend at least $100,000 on ...

The rise of Sora, DALL-E, ChatGPT, and other generative AI platforms likely has some companies wondering if they still need content creators, graphic designers, videographers, or copywriters. Those ...

There are a lot of reasons that people who want to become content creators don't end up doing that. One of the most common of ...

Allie Pribula, a 25-year-old TikToker from Pennsylvania, started making “Get Ready with Me” as a way to process her feelings about her old job. She now has companies paying her to market products.

Evelyn Ramli transitioned from content creation to a corporate marketing job for stability. She found content creation lucrative but unstable, leading to insecurity and moral conflicts. Ramli enjoys ...

The creator economy has captivated notable VCs' attention and checks. Some creator-focused startups are raising millions of dollars. Here are the pitch decks that 45 startups used in Series A, seed, ...

"Is it premium? Well, some of it is, and we believe we have the best monetization model on the planet for premium storytelling," co-CEO Ted Sarandos said on the earnings call. By Caitlin Huston ...

On July 20, 2022, LinkedIn opened applications for its second U.S. Creator Accelerator Program. The six-week program designed to support and nurture content creators will focus on technology and ...

Fixated, the next-gen talent firm that reps TheRealSketch and Funny Mike, has hired Jason Russak as Chief Content Officer.

Opinions expressed by Entrepreneur contributors are their own. All current digital marketing initiatives are built on the basis of content production — defined as the process of conducting research, ...