In 2025, direct mail got smarter as marketers embraced intentional strategy. Here are 10 lessons to help boost your results in 2026.

Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

A new consumer survey and strategic industry data analysis conducted byVericast illustrates why print advertisements remain in style. They play a critical and emotional role in how consumers choose to ...

Gannett Co. Inc. has acquired Clipper Magazine Inc., a direct mail magazine firm, for an undisclosed sum. The publishing giant’s acquisition also includes Spencer Advertising and Marketing, an ...

Milwaukee's Grant Johnson, founder and president of the Brookfield-based Johnson Direct marketing and branding firm, is known nationally as a guru of marketing. He is as close an expert as you're ...

During an autumn when plummeting demand for print advertising doomed several prominent magazines, at least one form of print-based marketing boomed: political direct mail. The heavy use of mail by ...

Since I started my marketing career in direct mail, I have a soft spot in my heart for it. And, I believe there is still a place for it among the digital channels that are pervasive today. With more ...

Catalogers often see below breakeven response when mailing magazine subscription lists, even when those magazines are tightly focused toward a cataloger’s customers. But you can increase response of a ...