blog It's official: Apple Computer will switch to Intel chips, CEO Steve Jobs says at a developer conference. Also: Other updates from the show. The Mac maker has used Big Blue's chips since 1994 but ...

Jan. 5, 2005 — -- The most influential branding campaign in high-tech history is about to be retired. And it's about time. Word is that at this week's Consumer Electronics Show in Las Vegas, ...

After more than 20 years of service as a tool to teach consumers what brand of chip to ask for inside a personal computer, Intel Corp. has decided it’s out with the old “Intel Inside” campaign in ...