Campaigns are turning to creators and influencers to reach increasingly fragmented audiences as more Americans turn to social ...

Mamdani’s campaign for New York City mayor built out an expansive creator program that relied, in part, on an Instagram ...

Campaigns, firms and committees should prioritize diversity in their hiring practices and reimagine how we define “experience ...

The fight for voters’ attention no longer happens through cable boxes. It happens on streaming platforms, mobile devices and ...

A new paper underscores the emerging threat AI poses to a pillar of modern data collection and public opinion research.

Mellman played a leading role in the campaigns of 30 U.S. senators, a dozen governors and more than three dozen members of ...

Progressive campaigns and Democratic organizations are now operating in an era defined by a paradox of choice. New solutions ...