Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition ...

TikTok’s new U.S.-controlled joint venture could determine whether the app survives in America and reshape how foreign-owned ...

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...

Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

From illegal trades to chatbot lawsuits, these examples reveal the operational, legal, and reputational risks behind failed AI deployments.

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.

Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 ...

Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user ...

New data shows people use ChatGPT to find local healthcare and aesthetics providers through short prompts, keywords, and ...

Meta will roll out Threads ads worldwide next week, giving advertisers new ways to reach more than 400 million users.