Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

During what could be a banner year, a focus on generative AI and the convergence of connected TV and retail media key into ...

Tariq Hassan will stay on to support the transition as Alyssa Buetikofer, CMO for the brand in Canada, returns to the U.S.

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...

The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...

One of Dictionary.com’s 2024 new words, bed rotting — laying in bed during the day — has been embraced by younger consumers ...

In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte ...

Ogilvy’s “Unready for Anything” campaign for the Unilever brand flips the “get ready with me” trend on its head.

Samsung is the most-respected brand among global consumers, while Amazon scores highest in the US, according to YouGov’s Best ...