Irn Bru’s head of brand shares how leaning into heritage, humour and category expansion are central to its growth plans, as ...

The interview with the Ehrenberg-Bass Institute duo will be one of several sessions hosted by Marketing Week as part of ...

As AI search evolves buying behaviour, brands like Motorway are adopting a new go-to-market model that “primes” human ...

Fail to talk honestly about the economic realities of motherhood and we risk leaving women to negotiate an uncertain ...

The first retailer to build dedicated TikTok studios for live streaming, QVC wants to match the pace of social commerce, ...

Marketing’s growing gender pay gap is symptomatic of the disconnect between where women sit in this industry and what work ...

Fresh from recruiting Rob Lowe and Danny Dyer for its World Cup campaign, Paddy Power is on a mission to become the “number ...

Marketers can borrow a framework from finance to help maximise returns while managing risk by adapting the maths, tweaking ...

The vast majority of marketers don’t have a say on their firm’s pricing strategy, and fewer still have any control over ...

The face of search is changing and marketers need to adapt to a world where fame matters and being recommended by AI could ...

We lift the lid on how to pull off a successful brand-agency relationship with Nationwide and Marketing Week’s 2025 Agency of ...

An unrivalled group of senior marketers in number, seniority and expertise will determine the shortlist and winners of this ...