Survey business SurveyMonkey has created a suite of automated market research tools aimed at marketing and product ...
Insight-focused holding company Sharcc Group has acquired behavioural insight business Silent Customer for an undisclosed amount.
Simon Case, former cabinet secretary and head of the UK Civil Service, has joined Electric Twin’s independent ethics board.
Researchers should avoid an “extractive dynamic” and adopt a more reflexive approach to build better connections with ...
B2B market research agency Market Expertise, headquartered in India, has appointed Prevision Research co-founder Bob Qureshi ...
Shopper insights business Behaviorally has launched an AI-based claims testing tool for pack design. Part of the company’s ...
The World Cup starts today, with the usual excitement and anticipation felt across the globe. This time around, it is bigger ...
Social and market research agency Navigator Insight has been formed from the merger of sister agencies Blue Marble, Pye Tait ...
Two communications professionals, Erik Deutsch and Stefan Pollack, have established AI-based virtual focus group platform ...
Audience insight platform StatSocial has added digital twins offer to allow brands to survey virtual audiences.
Agencies must put robust policies in place to prevent client data being used to train AI models without permission, according ...
Andy Brown (1963-2026) was a giant in the field of media research and audience measurement and one of the best-loved leaders of the industry, with an insatiable passion for his subject.
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