Netflix’s jump into generative AI advertising is a glimpse into the future of streaming, where ads are essentially engineered. On the one hand, it could make ad breaks feel less disruptive.

Netflix is developing tech that could help it personalize not just the recommendations you see on the service but the videos themselves.

Netflix's co-CEOs gave a lengthy response to a question about the use of AI in its earnings call today, saying it could help creators "tell better stories" and that audiences "don't care much ...

Netflix’s jump into generative AI advertising is a glimpse into the future of streaming, where ads are essentially engineered. On the one hand, it could make ad breaks feel less disruptive.

The discovery of an AI product manager role at Netflix with a pay ceiling of $900,000 sent critics of the company and entertainment industry wild yesterday. That isn’t the only such listing, and ...

What the long-term impact of generative AI will be on Hollywood is “hard to predict,” Netflix co-CEO Ted Sarandos said — but he took a shot at addressing it anyway. Sarandos, speaking on the ...

Similar to ChatGPT and other gen-AI platforms, there will also be preset search phrases you can tap, such as “I need a good cry,” “what’s new in true crime,” and “stories about dancers.” ...

A new Netflix true crime documentary, “What Jennifer Did,” recounts the chilling story of a young Canadian woman, Jennifer Pan, who allegedly plotted to kill both her parents in a murder-for ...

#AI Netflix lists two massive-salary jobs in face of actors' AI concerns," she wrote on social media. Other Hollywood writers similarly expressed disappointment in the recent job listing.

In a change that reflects AI’s growing influence — and potentially disruptive power — in Hollywood, Netflix added generative AI to the list of risk factors in its annual report filed with ...