Here’s why you’re just as likely to see a sparkly pink cowboy hat this weekend as a weather-worn white leather one.

With packed stadiums, major artists, and millions in local revenue, PBR's college tour may be a new playbook for athletic departments in the NIL era.

With the law of averages, there is a good chance that a new cowboy is crowned the bull riding world champion when the NFR comes to a close. The only two in the top-15 that have won gold buckles are ...

The story all season has been the race for No. 1 in the PRCA | Bill Fick Ford World Standings  between Stetson Wright and Wacey Schalla in the bull riding. Ky Hamilton has been quietly waiting ...

The PRCA bull riding race is as tight as it’s been in years, but the bigger story may be the versatility of the two cowboys heading to Las Vegas this December, sitting No. 1 and No. 2. Both Stetson ...

Everyone focuses on the music and food at the Houston Livestock Show and Rodeo, and rightfully so. This is one of the best parties in the city, year in, year out. But let’s not overlook the main draw ...

Browning's Dakota Louis competes in the finals of the PBR Cooper Tires Invitational at First Interstate Arena at MetraPark on Sunday, May 1, 2022.

That Mexican OT is currently on the road in support of Recess, with the tour next taking him to Des Moines on Tuesday, Sept. 30. After shows in Kansas City and St. Louis at the top of October, the ...