Whether its Budweiser, Honda, or Wendy's, brands spend millions on Super Bowl ads each year. Here are the standouts we're still thinking about.

Super Bowl commercials face a big challenge in 2026 -- an influx of young consumers and female customers who don't gravitate ...

Anheuser-Busch won USA TODAY Ad Meter 10 straight years, from 1999 to 2008. Then the Super Bowl ad landscape changed ...

Stars were front-and-center at Super Bowl 60, with Chris Pratt and Jon Bon Jovi introducing the teams, a series of soaring ...

Sure, you recognize him as the actor who plays Jamie from Progressive, but don't be fooled - there's a good reason why Jim ...

The celebrities were everywhere. So was AI. From Hellmann’s mayonnaise to Kendall Jenner, the best and worst of the 2026 ...

Instacart's Super Bowl ad was directed by award-winning filmmaker Spike Jonze and features Ben Stiller and Benson Boone as ...

Levi's "Backstory" ad featured some iconic sports and pop culture figures, including Grammy-winning rapper Doechii, ...

Google and Pepsi were among the best ads of the Big Game, while Coinbase and ai.com got failing grades, according to one ranking.

Among the dozens of spots vying for attention during Super Bowl LX, three commercials stood out for their boldness, creativity and cultural resonance.

The Seahawks defeated the Patriots 29-13 in Super Bowl LX. Here are some of the most popular commercials and reactions to them.