Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

People love the rainbow of ROYGBIV colors: red, orange, yellow, green, blue, indigo and violet. Human eyes perceive visible light as this array of colors. You may notice that some colors you can ...

a) Illustration of the omnidirectional wavelength-tunable color device featuring a mechanochromic chiral liquid crystal elastomer (CLCE) and an electrically deformable dielectric elastomer actuator ...

Team develops a flexible and stretchable device capable of omnidirectional color wavelength control. A team at Pohang University of Science and Technology (POSTECH), spearheaded by Professor Su Seok ...

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

How can we measure visible light? The electromagnetic spectrum includes all forms of light energy, known as electromagnetic radiation. (1) Different types of electromagnetic radiation such as radio ...

Michael Murdoch is a member and former board member of the Inter-Society Color Council, part of the Color Literacy Project. People love the rainbow of ROYGBIV colors: red, orange, yellow, green, blue, ...