Ownership is trying to revive Friendly’s Restaurant, which has closed 32 eateries. Pictured is its Norwood, Mass. location. Friendly’s Restaurants has been up and down more than most rollercoasters.

Add Yahoo as a preferred source to see more of our stories on Google. Ready to scream, for some ice cream? Friendly’s is turning 90! The iconic ice cream restaurant chain is celebrating a weekend-long ...

WILBRAHAM Mass. Friendly Ice Cream Corp., parent of the 515-unit Friendly's family restaurant chain, said Sunday it had agreed to be acquired by an affiliate of private-equity firm Sun Capital ...