General Motors hopes to turn a fourth-quarter Super Bowl commercial into the equivalent of a moon launch for the automaker's debut in Formula 1 racing. A 30-second ad offers a first look at the livery ...

Now, for those born within this millennium, we highly doubt that they have much recollection of the Isuzu Trooper. Sold for ...

GM's commercial cost the company about $20 million, and attracted a lawsuit from Hollywood director Michael Bay.

Super Bowl commercials have evolved into a cultural spectacle of their own. Every year, brands spend millions of dollars just to secure airtime, not counting production costs, cele ...

Powered by a partnership between TWG Global and General Motors, Cadillac F1 Team debuts with deep pockets and grand ambitions ...

General Motors brand Cadillac spent up to $20million on its Formula 1 livery reveal during the NFL’s Super Bowl, team CEO Dan Towriss has suggested.

Federal Reserve Bank of Chicago's Automotive Insights Symposium February 4, 2026 1:00 PM ESTCompany ParticipantsPaul Jacobson ...

Given Cadillac spent around $7 million-8 million to reveal its first F1 livery during Super Bowl LX — along with a joint ...

Stop The Electric Car Insanity! Now, almost eight and a half years later, the carnage is becoming clear. I wrapped up that ...

Automakers have racked up massive EV losses, with major U.S. and European brands burning through an estimated $114 billion on ...

The Super Bowl is almost here, and while millions will be tuning in on February 8 to watch the Seattle Seahawks face off ...

Scarlett Johansson doesn't just slay at the worldwide box office. She also stars in the most expensive Super Bowl commercial ...