A fixture in the foundation field for 30 years, the latest upgrade to the true match foundation encompasses new skin-matching ...

Six celebrity makeup artists share their top tips for working on mature skin.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Aging is a natural, beautiful, and worth celebrating process, but it also brings visible changes to the ...

Shopify reports that entrepreneurs over 50 are filling market gaps, capitalizing on their experience and the lucrative older ...

Credo Beauty is often referred to as the Sephora of clean beauty—and for good reason. This online and in-store retailer is a go-to destination for non-toxic, high-performance skincare and makeup. From ...

The Saint Jane Luxury Beauty Serum is revered by customers for its ability to reduce fine lines and boost skin radiance. The ...

Laura Geller has made a name for herself over the years by creating makeup for real, mature women—and part of that means helping women understand how to look their best at every age. The 68-year-old ...

Finding the best liquid foundations for mature skin can feel like chasing the perfect, effortless glow—the kind that doesn’t just sit on the surface but appears alive, luminous, and comfortable. As ...

As a woman over 50, I’m officially what the kids call “an old,” so I have surprised many people by revealing that Gen Z’s favorite skincare brand, Rhode Skin, has become the foundation of my beauty ...

Welcome to Wrinkles Week on the Strategist, where we’re deeply vetting skin-care solutions for anyone who’s looking to smooth fine lines and wrinkles (or prevent them showing up in the first place).