To further celebrate this shift in perspective, Aspercreme has partnered with Joan Vassos to launch the ... taken up hiking (27%), cycling (17%), and yoga (16%). They're also more in touch with ...

Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry ...

Golden Bachelorette Joan Vassos shared an exclusive update on her ... Outside of the office, you can find her at the nearest yoga studio or concert venue.

Aspercreme's first major campaign in four years shows boomers "authentically defying outdated perceptions of aging," says parent brand CMO.