Since the 1990s, Nike has flipped its iconic logo around for irreverent athletes and shoes that connect with youth culture.

Ahead of the 'Bin 23' Air Jordan 6 release, here's a look back at the history of the line.

Halfway through the season, the speculation about LeBron James retiring is only growing. The Lakers forward provided mysterious answers, such as it possibly being his last game at Madison Square ...

Coach Prime passes the torch to his son.

New Orleans Pelicans center Zion Williamson’s signature shoe line is being discontinued by Jordan. He signed the deal before even entering the NBA and was the second-largest rookie shoe deal ever ...

The chair of the Equal Employment Opportunity Commission has long opposed diversity initiatives like those that Nike embraced ...

Sacramento Kings center Dylan Cardwell was particularly excited after the latter victory because the Auburn alumnus got to ...

The modern sneaker culture in the NBA began with Michael Jordan. Back in 1985, he wore the first Air Jordans — a bold red-and-black pair that broke the league’s uniform rules. Instead of fading away, ...

Players are often asked to name their Mount Rushmore of athletes in their own sport. But athletes aren’t just sport-obsessed within the confines of their own profession.

Houston Rockets forward Kevin Durant's signature KD 6 shoes will re-release in February.

On Feb. 7, 1964, the Beatles were met by thousands of screaming fans at New York’s John F. Kennedy International Airport as ...

One of the world’s most famous BMX riders has used social media and collaborations to become one of his sport's most ...