Data is critical for informing your video content strategy. But trusting vanity metrics can tempt you into setting the wrong ...

The annual 'letter' from Neal Mohan outlines the platform roadmap for 2026 with 4 priorities and themes that video marketers need to know ...

The increasing popularity of user-generated content, influencer marketing and YouTube as a main viewing platform led ...

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

Marketers are extending their Super Bowl campaigns beyond the Big Game, seeking proof of performance to justify their ...

Scientific's 2026 State of Performance TV Report finds the category now leads media investment, ties social as the most effective channel, and drives both revenue and brand growth ...

The Academy has created Academy Studios, which will produce its digital projects and initiatives, and will be led by Jennifer ...

Between geopolitical volatility, economic uncertainty and platform upheaval, the idea of locking in a multi-year roadmap is ...

AI can draft emails and optimize websites, but it can’t replace the emotional connection that occurs when someone sees your face, hears your story, or meets you in person at an event. As AI transforms ...

As boards demand sharper ROI, a session at the Dentsu e4m Digital Report 2026 launch highlighted how generative AI is ...