Senior Vice President of Apple Services Eddy Cue says it's better for consumers 'not to get interrupted with ads.' ...

With rumors of ads coming to Apple TV, an Apple executive has clarified that there are no such plans as of now, which means ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Eddy Cue says Apple has “no plans” for an ad-supported Apple TV tier, but a new report highlights the growing trend of ‘pause ads’ elsewhere.

Apple's Senior VP of Services, Eddy Cue, recently shut down any speculation of the company launching an ad-supported version ...

Don't expect an ad-supported Apple TV tier any time soon. "I don't want to say no forever, but there are no plans." Apple’s ...

According to Bloomberg, Apple plans on rolling out ads for Apple Maps starting early next year. Apple would show ads in search, letting restaurants and businesses pay to show up first in results.

Apple TV is about to wrap its best year ever, and in a new interview, Eddy Cue and more talk the 2026 pipeline, ad-supported plans, and more.

Bob Odenkirk, Bryan Cranston, Aaron Paul and more stars from the 'Breaking Bad'-'Better Call Saul' universe are featured in a ...

Apple is reportedly reviewing the future of its Fitness+ service amid weak performance and high churn. Bloomberg’s Mark ...

Apple Maps has been planning to bring ads within its search results, directions or other features, according to a new report ...

Apple TV stays premium and ad-free for now; Apple won't rule out ads forever. Apple TV is $12.99/mo - already cheaper than some rivals; an ad tier could cut the price to $6-$7. Apple still treats ...