At this point in time, AI search products such as Google and Microsoft’s PMax (and now AI Max) have firmly woven themselves into the toolkits of search marketers around the globe. But as many search ...

Channel99 has launched Paid Search Optimization to help B2B marketers improve the financial efficiency of paid search investments.

Even the best-paid search campaigns fall short if you can’t convert the leads they generate. Whether it’s a missed call, a slow follow-up, or a gap in your funnel, these friction points can quietly ...

Small Business Technology News #1 – How Google’s AI overviews are accelerating change in paid search. An exhaustive study on Google’s AI Overviews and their impact on SERP (Search Engine Results Page) ...

B2B marketers love search marketing and there’s a good reason. Search is a major part of most buying processes. It’s such a vital element of the buying process that it can actually be difficult for ...

PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and once-steady campaigns are harder to keep profitable. The real shift is ...