PepsiCo, Inc. (NASDAQ:PEP), a global leader in the food and beverage industry with a market capitalization of $206.5 billion, finds itself navigating a complex market landscape as it enters 2025.

PepsiCo’s stock jumped 7% on July 17 after a robust Q2 earnings announcement. The company not only surpassed expectations but ...

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PepsiCo reported a 4% growth in its global snacks business in Q2 2025, driven by strong performance in markets like India.

Pepsi-Cola’s U.S. market share peaked in the 1980s, when Pepsi ads featured edgy stars like Madonna and David Bowie, and the company signed a then-record $5 million sponsorship deal with Michael ...

Pepsi's New Challenge. ... Forbes contributors publish independent expert analyses and insights. I write about leadership, marketing, women and the workplace. Follow Author. Jan 20, ...

In the summer of 1985, NASA, the Reagan White House and seven talented astronauts got wrangled into an orbital chapter of the ...

When it comes to selling soda in North America, PepsiCo is accustomed to the role of challenger. Year after year, it chases Coca-Cola and the Atlanta-based company’s market-share lead.

Pepsi never pumped a lot of marketing money into the effort: it ran two TV commercials and spent $9.7 million on national TV ads between September and June, a fraction of the outlays by Coca-Cola ...

PepsiCo: The Market Is Overreacting To The Company's Q1 Earnings, A Sell. Apr. 27, 2023 2:09 AM ET PepsiCo, Inc. ... The company continues to deal with rising prices and forex challenges, ...

In other words, the cola war is back on with Pepsi's latest marketing move. But when it comes to all the soda products of the two companies -- not just Pepsi and Coke colas -- Coca-Cola holds a ...

A new book, The Real Pepsi Challenge, looks at how the cola company sought brand loyalty among African Americans in the 1940s. Hear from the man who led Pepsi's marketing team.