Rimmel London has been making strides lately, from enlisting 17-year-old British YouTube star Lewys Ball as a spokesperson (and continuing the trend of makeup companies supporting beauty boys and ...

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An advert for Rimmel mascara featuring Cara Delevingne has been banned for deceiving consumers by exaggerating the thickness and length of her eyelashes. In the TV ad campaign, for the brand’s ...

Rimmel's newest Thrill Seeker Extreme mascara has sent shoppers into a frenzy with claims of it delivering a false lash effect While the reviews for the product are glowing, the results from consumer ...

A Rimmel mascara ad featuring the model Cara Delevingne has been banned for using false eyelashes and airbrushing to exaggerate the effect of the make-up. The television advert showed several images ...

Amongst a sea of mascaras promising volumized, clump-free fringes, Rimmel's latest Thrill Seeker Extreme Mascara stands out as it delivers on its claims - with plenty of customer testimonials to back ...

We've all been wooed by the claims of mascaras that promise voluminous and dramatic lashes that don't clump - and, many a time, have been left disappointed. But Rimmel's new Thrill Seeker Extreme ...