Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members. Using gamification is a key initiative.
Move over, makeup counters — New Yorkers are now grabbing glow-ups next to the frozen dumplings. Bargain-loving beauty fans are jokingly dubbing Trader Joe’s “the new Sephora,” claiming the ...
Major milestone If you, like us, are a fiend for all things makeup, Sephora is your go-to store every time you’re at a mall.
A new retailer is set to bring hair, skin and makeup products as well as fragrance to the Round Rock Premium Outlets this summer.
Founded by makeup artist Yara Alnamlah, the skin-first brand debuted its full collection alongside two Sephora exclusive ...
I’ll be the first to admit it: Sephora’s sale section is a mess. When the beauty retailer isn’t having a holiday or Insiders’ sale, finding a good deal is like finding a needle in a stack of slightly ...