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A Facebook ad tells older Americans to claim a Medicare allowance card before it is too late. Another promises thousands of dollars for groceries, rent and gas. Some ads sound like they are coming ...

Sponsored products will get AI-generated descriptions in Search. Sponsored products will get AI-generated descriptions in Search. is a news writer who covers the streaming wars, consumer tech, crypto, ...

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las ...

In November 2023, we reported on dubious claims made by marketing firm Cox Media Group (CMG) Local Solutions. The company advertised a service called Active Listening on a website that said, “It’s ...

Meta is making a major push to expand its business beyond online advertising, including through subscriptions for AI features and services. History shows that success is not guaranteed, as Meta has ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Bit by bit, advertisements are creeping onto ChatGPT. OpenAI's ads push has been met with intense ...

Publicis Groupe (PUBGY) (PGPEF) agreed to acquire data collaboration company LiveRamp (RAMP) in an all-cash transaction valued at about $2.5 billion, a deal that deepens the advertising giant’s data ...

Nida Allam, a 32-year-old Democrat, was fighting a close North Carolina primary when a barrage of ads swept in. Over five days in February, the blitz across TV, radio and social media painted the ...

LEHI, Utah--(BUSINESS WIRE)--Pattern Group Inc. (NASDAQ: PTRN), a leader in accelerating brands on global ecommerce marketplaces, today announced at Accelerate, Pattern's annual gathering of the world ...