American Eagle faces fallout after launching a new "tone deaf" campaign featuring Euphoria star Sydney Sweeney, with shoppers ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Per Newsweek and Social Blade, American Eagle has gained over 142,700 followers on Instagram in the last month alone, a large ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the ...

If Sydney Sweeney’s denim-clad moment could spark a political firestorm, Dana White clearly thinks it can sell out boxing’s ...

Sydney Sweeney turned up the heat in a fiery red bikini, lounging effortlessly against a sunlit backdrop, but sparked ...

The star's American Eagle denim campaign has turned into an era-defining moment of discourse. What does it say about what our ...

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, an actress known for her roles on Euphoria and The White Lotus.

Dr. Phil McGraw spoke out in support of American Eagle’s controversial campaign featuring Sydney Sweeney. During an ...

An American Eagle ad featuring actress Sydney Sweeney drew criticism in July for its tagline “Sydney Sweeney has great jeans, ...

Healthcare marketers should keep a close eye on and learn from campaigns like American Eagle’s – and then decide whether the edginess of an ad is worth the effort.