McDonald's saw US same-store sales fall in the second quarter even with its new value menu. Even middle-income consumers are pulling back now.

McDonald's has suffered its biggest drop in US sales since the height of Covid, a fall that it said was driven by wider concerns about the US economy. The world's largest burger chain's revenue at US stores open at least a year sank 3.

McDonald’s sales dropped in the beginning of this year, marking the second consecutive quarter of declines as customers pull back their spending amid economic uncertainty.