An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

Modern changes coming to Cracker Barrel, a restaurant known for its simple comforts, are not being met with Southern ...

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image ...

At the heart of the changes was the removal of a man leaning against a barrel and the phrase "old country store" from the ...

Infuriated MAGA moaners have dragged their new poster girl, Sydney Sweeney, into the conservative rage over Cracker Barrel’s ...

Cracker Barrel has unveiled a new logo, but the rebrand is not sitting well with many of its customers. CNN’s Laura Coates ...

Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping ...

The official X accounts for the Democratic Party and California Gov. Gavin Newsom’s press office attacked the controversial ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by ...