The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

MSNBC will change its name to My Source News Opinion World (MS NOW) in its spinoff from Comcast’s NBCUniversal, The

Versant is rebranding MSNBC as MS NOW, which stands for My Source for News, Opinion and the World, and dropping the iconic Peacock logo as part of the change. The rebrand, announced Monday, is part of Comcast’s efforts to separate the progressive cable news channel from NBC News and its other assets as it…