Television’s MSNBC news network is changing its name to My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC.

This new branding underscores our mission: to serve as a destination for breaking news and best-in-class opinion journalism, all rooted in accurate and reported facts,” MSNBC

MSNBC will change name to MS NOW as parent company Comcast plans to separate it from NBCUniversal. The name, which stands for My Source for News Opinion and the World, will take effect later this year,