Rodriguez Carrillo/ News Starlink may have dominated the satellite internet scene for the past half-decade, but Amazon is determined to steal some of its spotlight. On Monday, the brand launched 27 satellites via United Launch Alliance's Atlas V rocket,

Amazon founder, Blue Origin CEO Jeff Bezos is taking on SpaceX, Tesla CEO Elon Musk and Starlink with the launch of its Project Kuiper satellites.

Project Kuiper is the name for Amazon’s planned satellite internet service. The company intends to offer fast, affordable broadband by launching its own network of thousands of low Earth orbit satellites – the first of which have now been successfully launched.