Conceptualised by Toaster INSEA, the campaign targets media and marketing decision-makers with billboards near key brand hubs ...

The AI-native, full-service marketing firm seeks to bring together creativity, media, data, and strategy through its ...

Pulse, Omnigel, ITC’s Sunfeast and Aashirvaad among brands using Rath Yatra 2025 as a platform for quiet initiatives over ...

New additions include AI-driven product recommendations, message summarisation, and voice calling to improve customer ...

Raylin Valles, the ad filmmaker and founder of Ducktape Studio, writes that Indian ad filmmaking is stuck in imitation and safety, and urges a shift toward bold, emotionally rich storytelling that ear ...

Solicitor General Tushar Mehta, appearing for the Union of India, objected strongly to the language used, stating, "They are ...

While Vasanth & Co led television advertising alongside Reliance Retail, Ikea Services (India) topped the digital charts with ...

US-based footwear brand accuses Indian companies of copying clog design, says imitation misleads buyers and exploits its ...

State of App Marketing in Asia report highlights a shift from user acquisition to remarketing and full-funnel strategies in ...

Sasaki, who joined BCG in 2002 and has led operations in Japan and Korea, will oversee the firm's Asia Pacific strategy as he ...

New Delhi: Diljit Dosanjh’s upcoming film Sardaar Ji 3 has triggered a social media storm, not for its storyline, but for ...

SGEL CMD Neelesh Garg says Kartik Aaryan’s journey from Gwalior to global recognition reflects the same integrity and ...