Consumers aren’t pushing back on AI — they’re embracing it, as long as it adds value without crossing the line. Are consumers finally cozying up to AI? After years of research showing consumers ...

For years, conversations about paid media have revolved around one question: should companies build in-house teams or outsource to agencies? That debate makes sense, but it misses the real issue. The ...

Still fighting for clicks in a zero-click world? We see you. Here's how to unify SEO and GEO to ensure your expertise is what your buyers hear. Search has expanded. Under pressure, buyers and brands ...

Most webinar emails fail because they’re vague, overloaded or forgettable. The right copy frameworks and clear CTAs can turn invites into registrations. In MarTech’s “MarTechBot explains it all” ...

AI is changing how people discover, compare and choose — across every industry. But not every industry is equally vulnerable. New research from BCG maps where large language models (LLMs) are likely ...

Marketing metrics aren’t a pass fail test but a navigation system for making better decisions in an unpredictable market. Imagine a world where the day when executives review marketing dashboards ...

Last month, I asked a VP of marketing how prospects were finding her company. “Organic search, some paid, a little social,” she said. I opened ChatGPT and entered a query that her ideal customer would ...

Strategy isn’t about a fixed plan. It defines how organizations win as conditions change — and why stability quietly undermines that ability. The reason so many companies dispense with strategy during ...

When signals multiply and decisions arrive early, control becomes a systems problem. Adaptive GTM teams must rebalance instead of react. Over the last decade, the volume of signal flowing through GTM ...

OpenAI thinks ads in conversations are more valuable than clicks, but marketers have big questions about data, attribution and whether the price is worth it. OpenAI is officially in the ad business.

See why competitors are outranking you and take back your market position with actionable insights.

What began as a B2B-focused technology for email and lead nurturing has expanded into a core capability for both B2B and B2C marketers.