MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content with ...

Google’s PMax update brings overdue visibility with channel, asset, and search term reporting—sparking a mix of optimism, ...

Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.

Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, ...

Google is expanding ad transparency by revealing who’s funding ads — making it crucial for advertisers to manage their public ...

Visual search is in. Pinterest is quietly emerging as a search engine for Gen Z and Google isn't always the go-to anymore.

This works for categories on fashion, beauty, home goods, and electronics. Plus, improved citations, WhatsApp Search and ...

YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales ...

Google's sponsored SERP loops could reshape how users engage with search ads – without advertisers paying or seeing clear ...

Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance ...

YouTube's AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and ...

Benchmark reveals which LLMs you can use for some SEO tasks. It also reminds us that humans are more reliable than AI (for ...