The war for naming and defining the new search is more ferocious than ever. I don’t care what you call it, just don’t call it “answer engine.” Search has reinvented itself again and ...

A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance. Advertisers spotted a new beta feature in Google’s Performance Max ...

Google's new Performance Max features include better audience targeting, enhanced asset insights, and smarter acquisition reporting.

OpenAI calls GPT-5 its most advanced AI model, with upgrades in accuracy, speed, tone control, and complex task handling.

It's a bold move on Perplexity's part, but Google is unlikely to sell Chrome, so it’s more of a PR stunt than a likely deal.

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also ...

Google's latest conversion metric lets advertisers track the brand buzz their ads generate across Search and YouTube.

When SEO is on the chopping block, show its worth with compounding ROI, diversified traffic, and clear impact at key decision moments.

Every company or website should be social media marketing. It's a great way to build a loyal customer base, & communicate with them directly.

Google’s AI Overviews slash clicks, with users abandoning searches more often and not visiting websites, Pew data shows.

Google announced the early release of the first API for Google Trends, known as the Google Trends API. Google Trends is a site that analyzes the popularity of top search queries in Google Search ...

Learn how SEO and GEO strategies differ – and how combining both can boost your visibility across search engines and AI-driven platforms.