Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory ...

Bata India’s new campaign celebrates the real stars of every wedding—the guests who bring the party to life. It embraces ...

The new tools by the Chinese mobile SSP provider aim to help Indian game development studios overcome their marketing challenges and expand into international markets.

It will offer multi-lingual, AI-powered audio-video-chatbot services replacing traditional text chatbots and FAQs.

Our weekly roundup of the latest appointments and account wins news from A47.in, Ace Turtle, Infectious Advertising, CIFDAQ, ...

This was revealed in a report by TAM AdEx and RCS India, titled, ‘Tune-In for Advertising in Year 2024 on RADIO’. The report mentions that India’s radio ad volumes, compared to 2020, increased by 77% ...

By blending localised marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net ...

In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG. Contact ...

From handpicked product suggestions to predictive assistance, Findability Sciences' CMO feels that AI-driven personalisation is transforming consumer marketing like never before.

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But ...

Zoya’s new logo underscores this shift, symbolising rebirth, vitality, and creation. The Eterna Cut solitaire, with its star-shaped facet, mirrors the campaign’s ethos—pure, brilliant, and deeply ...

2024 was a year of major developments for Dentsu India. The company reshuffled leadership in Sokrati, its performance marketing agency, appointing Abhirup Datta as CEO following the exit of former CEO ...