UK advertising spend increased 10.4% to £42.6bn in 2024, largely driven by online display and search, according to the ...

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...

Rather than leaning into its global or American status, Coca-Cola is seeking to emphasise its brands’ “localness” as ...

The CEO of parent company ABF cited poor consumer confidence and the fact some of its competitors are “doing a better job” ...

In the first of a new series looking at what marketers love about marketing, Paddy Power’s Michelle Spillane explains how her ...