Worryingly even among the two-thirds of marketers who told Better Briefs they were clear on targeting when they briefed their ...

Whether down to consolidation, a new CMO or a change in brand strategy, with marketers under increasing pressure to deliver ...

Pressure to justify marketing investment to business leaders is becoming a “much more common theme” for UK B2B marketers, ...

NatWest’s latest brand campaign, part of the ‘Tomorrow Begins Today’ platform, is targeting entrepreneurial young people with ...

The supermarket, which doesn’t offer online delivery in the UK, is selling 3,000 ‘high protein’ bundles on the platform.

Amid heightened pressure to perform, persistent restructures and slashed budgets, some brands are choosing to cut and not replace senior marketing talent. A quarter (23.8%) of the more than 3,500 ...