Nielsen2d
Christmas 2024 is Nielsen’s most-streamed TV day ever
New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...
Nielsen2d
Radio Listening in Norway 2024: Radio and audio maintain a strong position
Car radio remains a significant platform for audio consumption in Norway. In 2024, an average of 1,626,000 Norwegians (33.4% ...
Nielsen6d
The Record: Q4 U.S. audio listening trends
Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...
Nielsen4d
What sports can teach us about co-viewing on TV
The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch together.
Nielsen5d
The LA Fires: How multiplatform local media became a lifeline
The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.
Nielsen6d
Paramount and Nielsen sign multi-year measurement and analytics deal across Paramount’s leading broadcast, cable and streaming platforms
Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...
Nielsen5d
Nielsen Out Of Home Measurement Now Covers 100% Of The United States
New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...
Nielsen4d
Hubbard Broadcasting Taps Nielsen for Local TV Measurement
Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the ...