Capgemini’s surprising tack: making the wind – and much more – visible
Capgemini’s marketing and comms leader Virginie Regis unpacks the company’s transformation into full-fledged technology ...
Will Meta’s plan to woo TikTok creators with cash bonuses pay off?
With TikTok’s fate in the US up in the air, Meta has launched an aggressive campaign to attract TikTok creators with ...
Catalyst for change or cost-saving distraction? Davos debates AI’s impact on jobs
AI and its sweeping impact on the workplace dominated discussions at Davos this year, and few sessions captured the zeitgeist ...
McCann New York’s Shayne Millington on the “orange pen” which pardoned prisoners
The chief creative officer has led a project which freed thousands of prisoners incarcerated for non-violent drug offenses, ...
McCann New York’s Shayne Millington on “picking locks” to release prisoners
The chief creative officer has led a project which freed thousands of prisoners incarcerated for non-violent drug offenses, ...
Rememberifying how Irn-Bru became one of Scotchland’s most-loved brands
Gerry Farrell was a creative director at Leith agency and helped shape some of our favorite Irn-Bru ads. As the account moves ...
End of a ‘phenomenal’ 30-year era as Irn-Bru leaves Leith for Lucky Generals
After reviewing its creative ad account in September last year, Scotland’s other national drink has decided to part with its ...
Ad of the Day: Llamas sing Rihanna in kooky Monday.com spot
In a relatable spot, Monday.com portrays an office where employees initially dread yet another software update, anticipating ...
Shop the moment: The rise of experiential commerce
What happens when you add a transactional layer to experiential marketing? Adriano Lombardi of Momentum Worldwide explores ...
Under the hood(ie): Why Champion is championing the sweatshirt in major ad push
We talk to Paul Mallon, who oversees the strategic direction of the athletic apparel brand in Europe, and find out why it is investing in an above-the-line campaign that goes back to basics.
Sir Martin Sorrell on the Big Six’s shake-Up and industry consolidation
In this episode, Gordon Young speaks with Sir Martin Sorrell about his bold forecast for the consolidation of the Big Six holding companies, driven by AI, media shifts, and geopolitical ...