News

Why Sprite extended ‘Obey Your Thirst’ with Super Bowl MVP Jalen Hurts
In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its ...
Sprite’s ‘Obey Your Thirst’ grows up
The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.
The Beaumont Enterprise5d
Texan Jalen Hurts becomes first NFL player to partner with Sprite in historic campaign
Jalen Hurts joins Sprite as the first NFL player in its Obey Your Thirst campaign, celebrating authenticity and leadership.
ADWEEK on MSN5d
Jalen Hurts Brings His Signature Stoicism to New Sprite Ad
Jalen Hurts recently said that he has "moved on" from the Philadelphia Eagles' Super Bowl 59 win. He's undoubtedly locked in ...
Bleeding Cool5d
NFL Star Jalen Hurts Tapped For Sprite's Latest Campaign
Sprite has a new Obey Your Thirst campaign on the way for the next NFL season, as Jalen Hurts will star in a new set of ads ...
Seeking Alpha1y
Sprite Reimagines the Legendary Obey Your Thirst Campaign with Modern ...
ATLANTA, April 18, 2024 /PRNewswire/ -- Sprite is reintroducing its iconic Obey Your Thirst campaign to the next generation of drinkers, with inspired new TV spots featuring two of today's hottest ...
Oklahoma's News1y
Sprite Reimagines the Legendary Obey Your Thirst Campaign with Modern ...
First launched in 1994, Sprite's original Obey Your Thirst campaign pushed boundaries by championing authenticity – and its consumers – in a way other brands didn't. Now, Sprite is continuing ...