The streaming giant announced its new "TV experience" in a blog post on Wednesday. Simply put, that means the Netflix app on your TV will soon have a new design and AI-powered features. It's unclear when exactly the changes will take effect. The blog post noted that users should see the new homepage rollout in "the coming weeks and months."

After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature at its tech and product event Netflix's new search experience utilizes OpenAI’s ChatGPT to provide subscribers with a conversational discovery experience.

Ever wonder what it'd be like to open your Netflix phone app and summon very specific title recommendations by saying "martial arts musicals" or "I like barbecue"? It's on the horizon: The streaming service is running beta tests for artificial intelligence-powered search on iOS.