As sun worshipping returns via ’90s nostalgia and viral tanning trends, beauty brands are innovating new ways to tan smarter.

The safe tan hack Gen Z is betting on this summer helps you skip the sunburn and get that bronzed glow without UV damage.

Hall and Golka are both part of a generation of young women who are reexamining their relationship with the sun and seeing ...

There's no better feeling than showering and moisturizing after a day filled with sand and sun. This travel-size set contains ...

TL;DR: If you're looking for an affordable, natural-looking bronzer that's Sofia Richie (and Cosmo editor)-approved, try ...