It’s no secret that the wrong complexion product can settle into fine lines and creases, doing everything but enhancing one’s look. The best concealers for mature skin, on the other hand, serve as a ...

Landman actress Ali Larter on the Paramount+, who plays Angela, is a fan of Weleda Skin Food, the cult moisturizer that costs ...

Women over 50 are indicators of a changing tide: older entrepreneurs filling gaps in industries that have been obsessed with ...

Six celebrity makeup artists share their top tips for working on mature skin.

Consider this the start of my campaign for lip and cheek stain to be legally considered a multitool. View Entire Post › ...

Beyond being a chart-topping artist with hits such as “Butter” and “Dynamite,” the K-pop sensation just received the savvy title from South Korean cosmetics brand TirTir, a brand hallowed for its ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

A fixture in the foundation field for 30 years, the latest upgrade to the true match foundation encompasses new skin-matching ...

According to Nam, “Rice is naturally rich in vitamins, minerals, and amino acids that help nourish and soften the skin.

The global Natural Cosmetic Color Market is on a strong growth trajectory, projected to expand from USD 50.2 billion in 2025 ...

Laura Geller has made a name for herself over the years by creating makeup for real, mature women—and part of that means helping women understand how to look their best at every age. The 68-year-old ...