Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing plays a huge role in the music industry. In an era saturated with small ...

Alex Quin is CMO of award-winning Digital Marketing firm UADV. He is a full-stack marketing expert, global keynote speaker & podcast host. In today's competitive music market, there is no shortage ...

Digital marketing has undoubtedly changed the terrain of the music industry. The key is to not view it as an unfamiliar threat, but instead a huge opportunity waiting for pioneering artists and ...

Sarah Flanagan, an influencer marketing expert in the music industry, says that on TikTok "discovery comes from a viral sound perspective" as opposed to the image. "That's why TikTok has worked so ...

However, one aspect of music marketing that has become increasingly relevant in the late 2010s and early 2020s is what I like to refer to as the “scandal factor.” ...

I’m not really a “pop music” kind of guy. I’ve never listened to the radio regularly. I stopped watching MTV when I was sixteen. So I’m not quite the key market of the music industry ...

Nina Webb is the head of marketing at Atlantic Records and said when she first started out in the industry, it was a bit simpler. "It used to be a puzzle for a 3-year-old. You had video and radio ...

Music Industry Hopes Mobile Phones Will Be New Revenue Source. ... Marketing Music Via Mobile Phones. June 3, 2003 / 12:33 PM EDT / AP Hip-hop star Nelly did it. Madonna is doing it.

Variety is pleased to announce the in-person return of its annual Entertainment Marketing Summit, presented by Deloitte, at the NeueHouse in Hollywood on May 24. This year’s summit features ...