Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing plays a huge role in the music industry. In an era saturated with small ...

Alex Quin is CMO of award-winning Digital Marketing firm UADV. He is a full-stack marketing expert, global keynote speaker & podcast host. In today's competitive music market, there is no shortage ...

Sarah Flanagan, an influencer marketing expert in the music industry, says that on TikTok "discovery comes from a viral sound perspective" as opposed to the image. "That's why TikTok has worked so ...

Digital marketing has undoubtedly changed the terrain of the music industry. The key is to not view it as an unfamiliar threat, but instead a huge opportunity waiting for pioneering artists and ...

Here's how TikTok is changing and transforming the music industry. ... "Music marketing on TikTok is huge," Jesse Callahan, founder of the upstart marketing firm Montford Agency, told BI.

But in 2004, when he felt his vision for marketing wasn't being realized, ... Steve's attempting to shake up the music industry once again with his company UnitedMasters, ...

Frank Will says the strength of TikTok as a marketing platform for the live music business comes from its early success helping artists go viral, starting with the release of “Old Town Road ...

Music Marketing: Music, as a field, has witnessed a shift, not only in its audience but also popularity of genres, especially in India. From commercial Bollywood music, we can see a shift in the ...

While the legislation would have profound impacts across the tech, political, entertainment, media and marketing worlds, music may be hit especially hard.

Heimerman has since worked in multiple areas of the music industry, including artist management, partnerships and digital marketing. He has worked at Universal Music Group, Red Light Management ...